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South Africa tourism needs collaboration INDABA


first_imgAchieving the country’s set target of up to 15 million visitors over the next eight years will require collaboration and support, according to South African Tourism chief executive Thulani Nzima.Speaking at the opening of the annual travel show, INDABA, Mr Nzima explained the country’s private and public sectors need to focus on working together for ongoing success and growth.Describing the travel system as “only as strong as” its weakest link, he added that the future of the industry was the responsibility of “all in the tourism value chain” from operators to tours guides, Ministers and right down to waiters and flight attendants.“… all of us are equal partners in building, growing and sustaining South Africa’s tourism industry,” he said. Also speaking at the conference, South Africa’s Tourism Minister Marthinus van Schalkwyk told up to 200 hosted buyers that within the next eight years, the country aims to contribute up to R218 million in promoting the destination across Africa.He explained that among the promotional tactics will include launching five new officers across Africa over the next five years while also focusing on harness technology through the implementation of e-visa systems over by 2020.“There are some areas in which we need to work with those international players with whom we also compete,” he explained.  “‘Co-opetition’ is the name of the new game. Competition brings out the best in all of us, but co-operation is what is urgently needed, especially on the African continent, where we have to work together to remove barriers to international travel and tourism.”Kicking off on 12 May this year, INDABA welcomed up to 200 buyers who scoped out and talked tourism with up to 1,500 exhibitors. Source = e-Travel Blackboard: N.J South African Tourism Ministerlast_img

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