Australia witnesses record arrivals growth in 10 years

first_imgThe Australian Bureau of Statistics (ABS) released the latest international arrivals data for the year ending December 2014, a record of 7.6% rise in short-term visitors to Australia to 6.9 million – the highest visitor arrivals growth the country has seen in a decade.Australia welcomed 807,100 visitor arrivals during the month of December 2014, an increase of 2.8% compared with December 2013.Tourism Australia Managing Director John O’Sullivan said, “The remarkable performance’ was testament to the industry’s hard work. The industry deserves great credit for delivering such impressive numbers, but now certainly is not the time to look back. There is still a lot of hard work to be done if we are going to hit our Tourism 2020 targets, and our focus is very much about the future.”Tourism Australia has run two successful ‘Restaurant Australia’ promotions in India recently. Tourism Australia teamed up with Vacations Exotica to promote ‘Restaurant Australia’ themed packages on leading English lifestyle and entertainment channels. Vacations Exotica has reported growth in sales of 70% over the same period last year with a healthy number of enquires in the pipeline for the coming months.“Fundamentally, ours is a destination with enormous appeal – assets such as our world-class natural beauty, great food and wine, warm and welcoming people. But these things only become a competitive advantage if they can be successfully converted in to more visits, particularly from high yielding visitors likely to stay longer, travel deeper and spend more during their trips. I think we have shown with Restaurant Australia, that if you identity an opportunity and really go hard, you can deliver impressive results,” he said.last_img

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *