Theres nothing like Australia for winning PATA award


first_imgSource = e-Travel Blackboard: N.J Judges at the 2011 Pacific Asia Travel Association (PATA) Gold Awards agreed that ‘There’s nothing like Australia’, presenting Tourism Australia with two awards for the tourism campaign. The tourism group walked away with the Grand award and the Gold award for its interactive website. Tourism Australia managing director Andrew McEvoy said in an online statement that the interactive element, in which Australians were able to post their ideas and experiences, contributed to the success of the campaign. “These awards are really a pat on the back for the people of Australia, who brought their country to life by sharing their favourite Australian place or experience with the world,” Mr McEvoy said. “They are the experts on what makes Australia unlike anywhere else and getting them to share their stories and experiences has helped make this campaign the huge success it has been. During the first phase of the campaign up to 30,000 Australians posted stories and images to show why visitors should visit the country. As part of the second phase a digital interactive map of Australia was made up of the things Aussies highlighted as special about the country. Mr McEvoy said that while winning the award was an achievement the overall success of the campaign makes it a winner. “Australia’s inbound tourism achieved solid growth of six per cent last year despite major economic challenges in many of our key overseas markets – a very credible achievement when many of our competitors have suffered declines,” Mr McEvoy said.The campaign was launched at in May last year, accompanied with digital advertising plus a video commercial aired in cinemas and online. last_img

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