Target Adds AR Furniture Function to Mobile Site

first_imgStay on target Microsoft HoloLens 2 Augments Reality AgainPut Women on U.S. Currency With Google’s AR App Move over, IKEA: My other favorite retail chain this week debuted an augmented reality service that lets customers visualize furniture in their home before making a purchase.Target on Tuesday rolled out See It In Your Space—a new AR feature on its mobile website.Folks shopping the new Project 62 line can now place three-dimensional versions of real home products within photos of actual rooms. Start by choosing a piece—a coffee table, for example.Click “see it in your space,” take photos of said space, then use your finger to move the item around the room. Pinch to scale and tap to rotate and see dimensions.“The process eliminates the hassle of ordering real furniture, only to discover that it doesn’t quite work in your home,” according to a company blog announcement. “And the best part? See It In Your Space doesn’t require any special apps or hardware to use—it’s available right on via any smartphone.”The function is currently applicable to 200 Project 62 home products; additional stock will be added through 2018.Target’s latest AR experiment follows its 360-degree virtual-reality-like experience, launched in May.Users can visit to choose one of the retailer’s “curated living room looks”—modern, farmhouse, mid-century, traditional. Browse 140 products (rugs, sofas, wall hangings, decorative throws, etc.) to visualize size and scale of items, and, if necessary, gather a few styling tips.“We’re constantly searching for new ways to inspire our guests and make shopping at Target an easy and inspiring experience,” Mike McNamara, chief digital officer at Target, said in a statement earlier this year. “There’s a ton of potential to create even richer, engaging digital experiences for our guests.”IKEA, home of flat-packing and meatballs, released a similar program last month, inviting iOS users to take advantage of Apple’s ARKit technology to experiment with interior design in their home.Dubbed IKEA Place, the augmented reality app makes it easy to see what will—or, more importantly, won’t—fit into any given space.Let us know what you like about Geek by taking our survey.last_img

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